30 dairy producers from Solita, Caqueta joined a Facebook Live training this week to learn best practices for preparing their land for fodder crops for their cows. PMA staff and partners have been relying on creative use of virtual platforms to deliver timely technical assistance during the COVID-19 quarantine to mitigate missed crop cycles.
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In Guatemala, P4I partner Semilla Nueva is shifting from in-person engagement to digital marketing in response to restricted movement and curfews due to COVID-19. We are working with the company to develop a combination of text, photo, audio, and video messages to be sent to farmers of all literacy levels. In addition, a series of traditional SMS text messages will be sent to all phones registered at previous field days and promotional events. Semilla Nueva will also place radio ads for its seed in target markets and purchase advertisement space on billboards.
Following a two-week break due to COVID-19 travel restrictions, village milk aggregator Sarah Ndodha resumed milk deliveries to Dairibord Zimbabwe Limited after FTFZ-LD hooked her up with a private transporter. Sarah has since delivered 652 liters of milk worth $228 from five suppliers in four trips.
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